Tuesday 7 February 2012

Helmut Newton add

Good call from Vichapat on Helmut Newton, this is exactly the sort of stuff we are against.

This is an interesting case about one of the much-complained beer advertisement in Australia. The Alcohol Beverages Advertising Code committee of Australia had supported an objection against this 2000 advertisement for James Boag beer. The ad was shot by Helmut Newton. The Community Alcohol Action Network had reacted sharply on this advertisement and filed a complaint alleging the advert implied a connection between the consumption of alcohol and sexual success and therefore was in violation of the Code. The Tasmania-based brewers in its defense contended that the advertisement, as a matter of fact, showed a woman empowered by their product and insisted that she did not appear sexually available.

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