- Commercial considerations – Distributors not commissioning illustrated film posters.
- Conflicting ideas.
- Narratives.
- Exploitation of sex – this could include shock value.
- Propaganda – Free speech.
- Info graphics – Felton.
- Do it yourself V Computers.
- Repetition – Milton Glazer.
- Teasers – Building up curiosity.
- Tasteless design – greeting cards.
- Ethics – would you do a design to promote Coca Cola?
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